Media sectors

Types of media sectors

TV, Animation, Radio, Online, Film, Music, Advertising, Social Media

Why do people consume media?

To be informed, entertained, promote, advertise, and educate

Newspapers: to gain knowledge of current events
Music: as a form of entertainment and enjoyment
Documentaries: to further our understanding and informed of various topics which may interest us
Weather: to be informed about what the weather is for the day, helping you to plan for the day
Advert: to learn about new products/ services which may interest us, to persuade us

Entertain: gaining the attention of the audience so that they relax and enjoy the activity

Funny films on Netflix, Watching influencers on YouTube, Watching funny Instagram videos. 

Educate/ inform: providing facts about a topic or answering a question. Informing is providing information whereas educating is teaching the audience/ consumer.

Netflix true crime documentaries, Online news articles, YouTube news channels

Advertise/ promote: raising the awareness of a product in potential customers. Trying to increase the popularity of a brand and persuade customers to engage or purchase it.

TV adverts for supermarkets matching Aldi prices, Comic Relief adverts on the radio, The matrix posters all over London


How to plan a video shoot

Pre production is important because it is more expensive to correct a mistake further along. 

Development checklist

The script speaks to the right audience
The script is polished and approved
The budget meets the project needs
The script has been storyboarded 

Logistics checklist

Talent in place
Crew: all positions are filled and are aware of their schedule 
All equipment is in place
A shot list is available

The call sheet

Tells everyone what time they will need to somewhere and what time

Splits the production into sections. Each section could refer to a scene and will contain all of the logistical information needed to make that scene happen (camera crew, equipment crew, timings, location, wardrobe etc.) Overall organising the production. The call sheet also contains any additional information that will help the actors/crew. The call sheet is distributed to everyone involved in the production.

Bonus checklist

gear ready and in place
Previsualization with key members is done
game plan is set
location is locked down
lights, camera, and audio are ready
Available snacks for everyone

Sector and planning- the impact


The type of pre production we use depends on the type of media sector the product is for.

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