target audience

The typical audience for:

Line of duty

45-60 year old men, middle class, potentially police workers, white males. 

GQ Magazine

20s year old white males, middle/upper class, interested in business and show business, standard job, degree qualified.

Music album (Ariana Grande)

10-25 year old females, middle class, likes pop music, students

Target audience

Primary, secondary, tertiary

Media production companies spend a-lot of money to correctly define and identify their audience for a product- why do they do this? This is because the production company can understand the wants and needs of their audience so they can ensure its liked and enjoyed.

If this isn't done properly, it wont be successful.

To do this they profile the audience by looking at different demographic factors that come together to create a picture of the actual target audience for the product.

• Socio-economic- social and economic situation (spending power).
• Age
• Gender
• Ethnic groups
• Psychographics- personality traits and interests.
• Geodemographics- local geographic and cultural impact
• Sexual orientation
• Mainstream
• Niche

My demographic

socio-economic: A/ C1

age: 17

gender: female

ethnic group: British

psychographics: succeeder

geodemographic: North London