LO1,2,3

Question 3 [6/8] What four potential legal issues will need to be addressed? Outline briefly the impact each one may have on the project and how they might be dealt with. Defamation, due to young kids making up the target audience they must ensure no false information is used as kids are impressionable and therefore would result in a poor reputation. Consent forms, if Zoo Shoes' team wants clips of the public wearing the shoes they need to acquire the correct permission.

Question 6 [2/3]: What market research could be done to learn more about Zoo Shoes, and what is one outcome of this market research? Secondary research can be carried out through online methods, for instance using articles online to discover information. This can help discover how successful Zoo Shoes are within the industry and is a quick way to collate the information, it is also a cheap method.

Question 8 [2/3]: The film needs to be tested before it is sent to the Client for approval. Outline what type of research this is and how you could go about completing this research. This is primary research, specifically an observation method could be used. The team could gather the target audience and hold a viewing for the promotional video, allowing the team to learn the likes and dislikes of the target audience. Interestingly, this method would be effective but its likely time consuming and expensive.