research

Primary data: collecting new data through direct contact with the people through interviews, focus groups and surveys.

Secondary data: relies on existing data and info published on the internet, magazines or other reliable sources.

Quantitative: easy to quantify, analyse and measure

Qualitative: longer to analyse, more detail, open ended questions

Market and audience research

Market and audience research is an effort to gather information about target audience and markets.

It's very important part of any media company's business strategy. Market research helps them identify and analyse the needs of the market, the market size and the competition. It also allows them to understand the target audience: what they expect and desire.