Proposal documents

Proposal/ pitch

Proposal: written down
Pitch: presented 

• Used to sell an idea to a client or boss.
• Initial idea for the project, not developed, the written proposal is often more detailed as they need to get the idea across without speaking.
• Audience for a proposal: management team, technical language
• Includes: target audience, content ideas, resource requirements, costs and timescale outlined

Project outline

• Initial document to key members of the production team
• Includes enough detail so the team knows what they're making
• Used as a basis for all other pre-production documents by the production team
• Includes: details of narrative/ content, resource requirements, budget limitations, timeline of production

Treatments

• Contains more details than a project outline
• Exact structure depends on the type of media
• Has two specific audiences: production team uses it for a reference point. Vital in large productions as communications are difficult- makes sure they don't go off track. Also basis for all other detailed pre-prod docs.
• Client, boss, investor to get a much better idea of what the finished project will be